May 27, 2024 - Join this lively discussion at 2pm EST, June 13, on evolving trends in cross-country skiing within the broader outdoor market with insights from the latest Outdoor Industry Association (OIA) data. Uncover how participation in this timeless winter sport is shaping up, influenced by demographic shifts, technological advancements, and a growing appreciation for outdoor activities.

Kelly Davis, Director of Research for OIA, and Reese Brown, Executive Director of CCSAA will begin the discussion highlighting recent trends in the outdoor and cross-country ski industry while taking questions and comments from participating industry representatives.

This analysis provides a comprehensive look at how cross country skiing is faring in a dynamic outdoor landscape. Stay ahead of the curve and explore the factors driving changes in participation, ensuring you’re well-informed about the future of this exhilarating sport.

Register here.