August 3, 2026 – (Biri, Norway) Elevate Outdoor Collective (EOC) and ConsilTech today announce that ConsilTech takes over Madshus, the 120-year-old Norwegian ski brand, from the EOC. Former Rottefella CEO Torstein Myklebostad will be the new CEO and part-owner of Madshus. The parties have signed the agreement and the transaction is expected to be completed […]






