Sovereign 2 SilverStar Ski Marathon 2025 Registration is NOW OPEN

(Vernon, BC) The 2025 Sovereign 2 SilverStar Ski Marathon is set to run April 5-6 next year and registration is now open. Register early, to get the lowest rate and to avoid disappointment as registration is capped at 1,200 entries.  Apr 5, 2025 – Classic Technique (40km and 21km)Apr 6, 2025 – Skate Technique (40km […]

American Birkebeiner’s Ben Popp Elected as New President of Worldloppet

(Hayward, WI) Ben Popp replaces Juha Viljamaa from Lahti, Finland, who has been the representing face of the Worldloppet organization and the global cross-country skiing community for the past eight years. During the 2016 Annual Summit in Lahti, Viljamaa was elected as President of the Worldloppet International Ski Federation and served for two terms. The […]

CCSAA 2024 Annual Conference Held April 8-10 in Park City, Utah Recap

(Park City, Utah) Check out this great recap of the Cross Country Ski Areas Association’s (CCSAA) annual conference in Park City, Utah, April 8-10 by Jonathan Wiesel, Nordic Group International for SAM Magazine. Hosted by White Pine Nordic, located 5 minutes from the meeting HQ at Doubletree Park City hotel, the event drew 58 attendees […]

Exploring Cross Country Skiing Trends: Insights from OIA and CCSAA Leaders on June 13

Join this lively discussion at 2pm EST, June 13, on evolving trends in cross-country skiing within the broader outdoor market with insights from the latest Outdoor Industry Association (OIA) data. Uncover how participation in this timeless winter sport is shaping up, influenced by demographic shifts, technological advancements, and a growing appreciation for outdoor activities. Kelly […]

Team Birkie Announces 2024-25 Regional Team

(Minneapolis, MN) Emma Stertz, Dolcie Tanguay, Connor Roberts, and David Ronnevik, will join Team Birkie’s Regional Team.  The Regional Team is an opportunity for athletes to continue their development of high level ski racing, as post-graduate high school and post-graduate collegiate skiers. “It’s exciting to have a strong group of experienced post-collegiate skiers join Team […]