October 9, 2021 - NENSA is thrilled to announce that Swix has renewed their partnership with NENSA with a 3-year sponsorship including increasing their financial commitment to us. Swix is the official fluor-free wax of NENSA and we are thrilled to partner with Swix to commit to a fluoro-free future.
“The decision to extend and elevate our financial support for NENSA over the next 3 years was an easy decision when I see this vibrant cross country skiing organization inspiring and empowering lifelong learning and development in the sport of Nordic skiing. Amie Smith and her great staff have done an astonishing job, especially in these challenging times. As we enter into this upcoming fluoro-free season I support NENSA’s goal to preserve and protect the environment and our outdoor playground,” commented Steve Poulin, President/CEO at BRAV/Swix Sport USA
Through long-standing sponsorship of New England Nordic Ski Association, Swix is proud to support NENSA programing, from the Bill Koch Festival to the New England Junior National Team and beyond.
This coming season Swix, Salomon and L.L. Bean will return as sponsors, their support visible in the new all-lycra racing bibs used at Eastern Cups, Bill Koch League Events, the U16 & Eastern High School Championships, REG Camp and our Rollerski Race Series.
Swix is also the Official Performance Techwear of the New England Junior National Team, which includes the race kit, hats, jackets, and a sharp dressed coaching and waxing staff. Additionally, Swix will continue to be the official sponsor of the Bill Koch League Apparel program, available to all NENSA BKL Clubs.
“Swix understands our mission and our vision to promote the culture of cross-country skiing by creating opportunities for youth, athletes, coaches, officials and skiers of all levels…….and with the added support from sponsors like Swix we can achieve these goals as a united ski community. Thank you Swix” ~Amie W. Smith, Executive Director, NENSA
About Swix Sport:
Swix is a Norwegian manufacturing company of winter sports equipment, headquartered in Lillehammer. Range of products by Swix include ski wax, ski poles and sportswear. Swix is one of very few Norwegian consumers’ products to be found in shops all over the world having snow and winter.
Drizzle. Wind. Sweat. Mud. Swix is for everyone who loves training in all conditions. Since 1946, Swix has been testing and developing products for a multitude of conditions, not only for Alpine Skiing and Nordic Skiing, but outdoor activities in general. We knows what it takes to be the best and how to look good doing it. We call this SWIXFACTOR. – INSPIRED BY DREAMS
About the New England Nordic Ski Association (NENSA):
The New England Nordic Ski Association (NENSA) is the umbrella organization for Nordic skiing events in the region. We are a member-supported service organization that promotes the culture of cross-country skiing by creating opportunities for youth, athletes, coaches, officials and skiers of all levels. NENSA provides the support structure necessary to bring cross-country skiers to their highest potential at regional, national and international events.
NENSA VISION: Be a vibrant cross country skiing organization that inspires and empowers lifelong learning, development and community-building through the sport of cross country skiing.
NENSA MISSION: Share the joy of gliding on snow through educational, recreational, introductory and competitive programs to nurture and sustain an active cross country ski community for all ages and levels throughout New England.
