September 11, 2026 - Vauhti Ski Wax and its parent company, Patrol Trading Ltd., are pleased to announce that the sales and distribution of Vauhti products in Canada will be transferred from long-standing distributor Diamond Head Sports to Fiocco Sports Corporation. The transition will take effect in September 2026.

Diamond Head Sports has served as the Canadian importer and distributor of Vauhti products since 2015. During this period, the company has successfully and systematically built Vauhti into one of the leading ski wax brands in Canada, establishing a strong nationwide presence through both specialized ski retailers and traditional sporting goods stores.

Following Diamond Head Sports’ decision to exit its distribution business, the Vauhti brand and related operations will be transferred to Fiocco Sports Corporation, ensuring continuity for retailers, partners, and consumers across Canada.

Fiocco Sports Corporation has been active in the Canadian market since 2012 as the distributor of the Swiss premium Nordic sports brand KV+. The addition of Vauhti’s high-quality ski waxes and ski maintenance products complements Fiocco Sports’ existing portfolio and enables the company to offer an even more comprehensive product range to its customers.

“Diamond Head Sports has done an outstanding job representing Vauhti for more than a decade. During this period, Vauhti has developed into one of the leading ski wax brands in Canada. Following CEO Joze Sparovec’s decision to retire from the distribution business, Fiocco Sports Corporation and Sergey Meshkov emerged as a natural and highly capable successor for the Vauhti brand. Fiocco Sports is a widely recognized and respected partner in the Canadian sporting goods market, representing premium sports and leisure brands such as KV+. We are confident that Vauhti’s products will complement their portfolio perfectly and that this partnership will further strengthen Vauhti’s position in Canada,” said Martti Uusitalo CEO, Patrol Trading Ltd.

“We are delighted to add Vauhti, one of the world’s most established and innovative ski wax brands, to our portfolio. These high-performance products from Finland perfectly complement our existing winter sports offering. As a service-focused company, we are fully committed to continuing the first-class service that Diamond Head Sports has provided to its customers for over a decade. Our objective is to further increase Vauhti’s visibility in the Canadian specialty retail market, while providing customers with technical expertise and reliable product availability. We look forward to working closely with Vauhti and its retail partners to continue growing the brand across Canada,” commented Sergey Meshkov Owner and General Manager, Fiocco Sports Corp.

“It has been both a pleasure and an honor to represent the Finnish Vauhti brand in Canada for more than ten successful years. I am very pleased that, together with Patrol Trading Ltd, we have found the best possible partner to continue developing and distributing this outstanding brand. During the autumn transition period, Diamond Head Sports will work closely with Fiocco Sports Corporation to ensure a seamless transfer of operations and uninterrupted service to dealers and customers. I will personally support the transition and assist the new distributor throughout the handover process. I would like to sincerely thank the entire Vauhti team in Finland, our customers, dealers, and business partners for their trust, support, and cooperation over the years. Together, we have built something truly special, and I am confident that Vauhti’s future in Canada will continue to be bright,” said Joze Sparovec President, Diamond Head Sports Inc.

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